Exterior cleaning marketing specialist
I help exterior cleaning businesses generate qualified local leads through Meta Ads, Google Ads strategy, service-area campaigns and practical campaign optimization. This includes roof washing, window cleaning, pressure washing, power washing, soft washing, water heater cleaning, holiday lighting, solar cleaning and related home services.
Visible leads
448
June to August case-study sample
Visible avg CPL
$13.32
Calculated from visible campaign rows
Accounts managed
35+
Window cleaning and exterior cleaning accounts
Role
Lead buyer
Media buying, testing, QA, scaling
Positioning
The buyer journey for a window cleaning lead is different from a roof washing lead. Pressure washing and power washing depend on visible transformation. Holiday lighting is seasonal. Water heater cleaning and related maintenance services need intent-specific messaging. A generic home services campaign leaves too much performance on the table.
My approach is to build campaigns around the service, the service area, the real job value and the follow-up process instead of treating every local lead as the same.
Service keyword cluster
Growth system
Campaigns built around local service-area targeting, lead forms, creative testing, CPL control and qualified homeowner enquiries.
Before-after visuals, seasonal hooks, urgent service offers, quote-led CTAs and proof-driven ad angles.
Reporting that looks beyond form submissions and connects ads to useful enquiries, estimates and booked jobs where data is available.
Agency-side experience managing many exterior cleaning accounts across different local markets and service mixes.
Documented proof
Case study
A three-month Meta Ads case study covering window cleaning and pressure washing campaigns, visible CPL analysis, and monthly optimization decisions.
Read case study →Case study
Agency-side media buying proof for window cleaning, roof washing, pressure washing, holiday lighting, and exterior cleaning accounts at scale.
Read case study →Campaign proof
The June, July and August 2026 proof below is recreated directly from client-safe Meta Ads Manager captures with account identifiers redacted. The visible campaign context, lead counts and cost-per-lead figures are retained while client identity stays private.
Meta Ads Manager
| Campaign | Results | Cost / result | Delivery |
|---|---|---|---|
| Window Cleaning | ABO+ | 87 | $10.39 | Off |
| Window Cleaning | ABO+ | 26 | $17.42 | Off |
| Window Cleaning | ABO+ | 11 | $12.48 | Off |
Visible month total
124 visible leads
Visible average
$12.05 visible CPL
Meta Ads Manager
| Campaign | Results | Cost / result | Delivery |
|---|---|---|---|
| Window Cleaning | ABO+ | 60 | $9.76 | Off |
| Window Cleaning | ABO+ | 46 | $14.61 | Off |
Visible month total
157 visible leads
Visible average
$14.07 visible CPL
Meta Ads Manager
| Campaign | Results | Cost / result | Delivery |
|---|---|---|---|
| Window Cleaning | ABO+ | 56 | $10.94 | Off |
| Window Cleaning | ABO+ | 26 | $12.32 | Off |
| Window Cleaning | ABO+ | 21 | $14.47 | Active |
Visible month total
167 visible leads
Visible average
$13.54 visible CPL
Independent client proof
The public client review confirms daily management and optimization across more than 35 window-cleaning and exterior-cleaning accounts, including performance troubleshooting, new strategy testing and scaling stronger approaches.
35+
ad accounts
★★★★★ 5.0
Evidence note: client and account names remain intentionally redacted. The values shown above are limited to the visible campaign proof saved with this case study and should not be read as portfolio-wide averages.
Supporting content
Work with a specialist
I help exterior cleaning, window cleaning, roof washing, pressure washing, power washing, holiday lighting, and related home service companies build practical paid-media systems around qualified enquiries and booked jobs.