Automotive Dealer Marketing
Fill showrooms. Book service appointments. Move inventory faster across US markets.
The Challenge
US automotive dealers compete on razor-thin margins. Every lead matters, and most agencies waste budget on vanity clicks that never convert to showroom visits, test drives, or service appointments. Dealers in Houston, Dallas, Miami, Los Angeles, and nationwide need campaigns built for car buyers, not general audiences.
My Approach
- Geo-targeted Meta and Google campaigns focused on in-market US car buyers
- Vehicle inventory ads (VIA) synced with your lot and real-time pricing
- Service department campaigns (oil changes, recalls, seasonal maintenance)
- Call tracking and CRM integration for true cost-per-sale reporting
- Retargeting campaigns for shoppers who browsed but didn't convert
Results
67%
reduction in cost-per-lead
3.8x
ROAS on inventory campaigns
40%
increase in service bookings