Google Ads & PPC Management
Search, Display, Shopping & YouTube Campaigns
I manage Google Ads campaigns that capture high-intent US buyers at the moment they're searching for what you sell. From keyword strategy to landing page optimization to conversion tracking — every piece of the PPC puzzle, handled by a senior specialist.
Search Campaign Management
Keyword research, ad group architecture, and bid strategy designed to capture high-intent US searchers. I build campaigns around buying intent, not just search volume.
Shopping & Performance Max
Product feed optimization, campaign segmentation, and Performance Max strategies for ecommerce brands. I structure campaigns to control which products get budget and which audiences see them.
Bid Strategy & Budget Optimization
Smart bidding strategies (tCPA, tROAS, Maximize Conversions) tuned to your actual business metrics. I manage daily bids to maximize ROI, not just clicks.
Negative Keyword Management
Aggressive negative keyword lists to eliminate wasted spend. I review search terms daily during the first month and weekly after that to keep your budget focused on qualified traffic.
Landing Page Optimization
Your ads are only as good as your landing pages. I audit and optimize landing pages for conversion rate, page speed, and message match — directly impacting your Quality Score and CPA.
Conversion Tracking & Attribution
Proper Google Ads conversion tracking, Google Analytics 4 setup, and call tracking configuration. You'll know exactly which keywords and ads drive revenue, not just form fills.
Ideal for
Service businesses and ecommerce brands in the US ready to scale paid search profitably. Companies that need someone who understands bidding strategy, keyword intent, and conversion tracking — not just campaign setup.
Frequently Asked Questions
How much should I spend on Google Ads?
Minimum recommended budgets vary by industry and competition. For most US businesses, I recommend starting at $3,000–$5,000/month in ad spend to generate enough data for optimization. High-competition verticals like legal, rehab, or insurance may need $10K+ for meaningful results.
Google Ads vs. Meta Ads — which should I use?
Google Ads captures demand (people actively searching). Meta Ads creates demand (targeting people by demographics and behavior). Most businesses benefit from both. I typically recommend starting with the channel that matches your sales cycle — Google for immediate-need services, Meta for awareness and consideration.
How do you measure Google Ads success?
ROAS (Return on Ad Spend), cost per lead, cost per acquisition, and conversion rate are the primary metrics. I set up proper attribution so you can see which campaigns drive actual revenue — not just clicks or impressions. Weekly reports include all key metrics with trend analysis.
Want better results from Google Ads?
Book a free strategy call. I'll review your campaigns and show you where you're leaving money on the table.
Book a Free Strategy Call