Case study · Lead media buyer
An agency-side media buying case study focused on multi-account Meta Ads management for window cleaning, roof washing, pressure washing, soft washing, holiday lighting and related exterior home service businesses.
Visible leads
448
June to August case-study sample
Visible avg CPL
$13.32
Calculated from visible campaign rows
Accounts managed
35+
Window cleaning and exterior cleaning accounts
Role
Lead buyer
Media buying, testing, QA, scaling
Role
This work required more than building a campaign and checking results once a week. It involved active multi-account media buying inside an agency environment, where each local service client had different service areas, budgets, offers, creative quality and lead follow-up requirements.
The public review for this work confirms management and optimization across 35+ window cleaning and exterior cleaning accounts, with a focus on qualified leads and efficient cost per lead.
Accounts covered
Responsibilities
Managed daily Meta Ads checks across multiple exterior cleaning advertisers.
Reviewed campaign delivery, cost per lead, budget pacing, lead volume and lead quality.
Handled campaign QA before launch, including offer, service area, lead form and tracking checks.
Tested new campaign structures, creative hooks and local-service angles.
Paused weak performers and scaled the campaign approaches that produced stronger results.
Supported agency operations with media buying decisions across 35+ client ad accounts.
What made this different
A roof washing campaign should not be optimized the same way as a window cleaning campaign. Holiday lighting has seasonality. Pressure washing and power washing depend heavily on visual proof. Solar cleaning and gutter cleaning need the right offer, timing and service-area targeting.
Media buying principle
The job was to support qualified local enquiries that could turn into estimates and booked jobs. That meant campaign decisions had to consider CPL, lead quality, market context, follow-up speed, service category and the actual value of the booked work.
Campaign proof
The June, July and August 2026 proof below is recreated directly from client-safe Meta Ads Manager captures with account identifiers redacted. The visible campaign context, lead counts and cost-per-lead figures are retained while client identity stays private.
Meta Ads Manager
| Campaign | Results | Cost / result | Delivery |
|---|---|---|---|
| Window Cleaning | ABO+ | 87 | $10.39 | Off |
| Window Cleaning | ABO+ | 26 | $17.42 | Off |
| Window Cleaning | ABO+ | 11 | $12.48 | Off |
Visible month total
124 visible leads
Visible average
$12.05 visible CPL
Meta Ads Manager
| Campaign | Results | Cost / result | Delivery |
|---|---|---|---|
| Window Cleaning | ABO+ | 60 | $9.76 | Off |
| Window Cleaning | ABO+ | 46 | $14.61 | Off |
Visible month total
157 visible leads
Visible average
$14.07 visible CPL
Meta Ads Manager
| Campaign | Results | Cost / result | Delivery |
|---|---|---|---|
| Window Cleaning | ABO+ | 56 | $10.94 | Off |
| Window Cleaning | ABO+ | 26 | $12.32 | Off |
| Window Cleaning | ABO+ | 21 | $14.47 | Active |
Visible month total
167 visible leads
Visible average
$13.54 visible CPL
Independent client proof
The public client review confirms daily management and optimization across more than 35 window-cleaning and exterior-cleaning accounts, including performance troubleshooting, new strategy testing and scaling stronger approaches.
35+
ad accounts
★★★★★ 5.0
Evidence note: client and account names remain intentionally redacted. The values shown above are limited to the visible campaign proof saved with this case study and should not be read as portfolio-wide averages.
Related proof
Case study
A three-month Meta Ads case study covering window cleaning and pressure washing campaigns, visible CPL analysis, and monthly optimization decisions.
Read case study →Case study
Agency-side media buying proof for window cleaning, roof washing, pressure washing, holiday lighting, and exterior cleaning accounts at scale.
Read case study →Related blogs
Exterior cleaning growth cluster
Work with a specialist
I help exterior cleaning, window cleaning, roof washing, pressure washing, power washing, holiday lighting, and related home service companies build practical paid-media systems around qualified enquiries and booked jobs.