Ureb Arif
Growth & Performance Marketing Consultant
Karachi, PK — Serving US, UK, UAE
Professional Summary
Performance marketing consultant with 7+ years of experience driving measurable growth for 100+ brands across the US, UK, and UAE. Specialized in Meta Ads, Google PPC, and SEO with over $2M in ad spend managed. Founded Markit Media, a full-service digital marketing agency. Recognized as a Top Rated freelancer on Upwork. MBA in Digital Media from SZABIST. Known for transparent reporting, hands-on execution, and a results-first approach to client engagements.
Core Expertise
Employment History
2024 -- Present
Digital Marketing Manager -- PPC & SEO
Kohala Palms Recovery, Houston TX
- •Lead all paid acquisition for a premier addiction treatment center across Meta and Google Ads.
- •Design and manage HIPAA-compliant campaigns with sensitive audience targeting.
- •Achieved 4.2x ROAS through full-funnel optimization and conversion tracking.
2022 -- 2024
Digital Marketing Manager -- PPC & SEO
The Stash Girl
- •Managed end-to-end PPC and SEO strategy for a US ecommerce brand.
- •Built conversion funnels, optimized product feeds, and scaled ad spend profitably.
- •Drove organic traffic growth through technical SEO and content strategy.
2021 -- 2022
Strategic Partner & Director of Operations
Mozare Agency
- •Joined as strategic partner to scale agency operations and delivery workflows.
- •Reverse-engineered campaign processes to improve timelines and client outcomes.
- •Positioned the agency for sustainable growth through operational improvements.
2020 -- 2021
Founder & CEO
Markit Media
- •Built a full-service digital marketing agency from the ground up.
- •Grew client roster to 100+ brands across ecommerce, healthcare, and local services.
- •Managed all aspects: client acquisition, campaign strategy, team building, and delivery.
2018 -- 2020
Digital Media & Marketing Lead
Koranest Limited
- •Led digital brand strategy for a consumer electronics company.
- •Built social media presence and managed ad budgets across Meta and Google.
- •Drove ecommerce growth through integrated paid and organic campaigns.
Leadership Experience
Founder & CEO — Markit Media
2020 -- Present
Founded and grew a full-service digital marketing agency serving 100+ brands. Responsible for client acquisition, campaign strategy, team recruitment, and operational delivery. Built processes for scalable campaign management across Meta Ads, Google Ads, and SEO.
Industries Served
Platforms & Tools
Selected Achievements
100+
Brands served
$2M+
Ad spend managed
Top Rated
Upwork status
17,000+
LinkedIn following
Markit Media
Agency founded
7+
Years of experience
Education
MBA — Digital Media
SZABIST (Shaheed Zulfikar Ali Bhutto Institute of Science and Technology)
Karachi, Pakistan
Languages
Interested in working together?
I take on a limited number of clients each quarter. Let's discuss how I can help grow your business.