Case study · Meta Ads for exterior cleaning
A practical Meta Ads case study built around window cleaning and pressure washing campaigns. The visible June to August reporting rows showed 448 leads at about $13.32 visible average CPL.
Visible leads
448
June to August case-study sample
Visible avg CPL
$13.32
Calculated from visible campaign rows
Accounts managed
35+
Window cleaning and exterior cleaning accounts
Role
Lead buyer
Media buying, testing, QA, scaling
The problem
The business was not selling one simple service. Window cleaning, pressure washing, roof washing and related exterior services each had different customer intent, different job value and different creative angles. The account needed campaign separation, budget control and a clear way to understand what was producing qualified homeowner enquiries.
The goal was not just cheap form submissions. The goal was useful local enquiries that could become scheduled estimates and booked jobs.
Visible monthly performance
124 leads
Strong early window cleaning campaigns and controlled CPL.
157 leads
Pressure washing and window cleaning tests expanded.
167 leads
More stable lead volume while keeping visible CPL efficient.
Execution
Separated window cleaning, pressure washing, roof washing and related exterior cleaning offers instead of mixing every service into one generic campaign.
Reviewed cost per lead, lead volume, frequency, reach and delivery stability before scaling or pausing campaigns.
Used service-area targeting and homeowner-focused messaging to keep campaigns relevant to local demand.
Adjusted weak tests quickly and gave stronger creatives and offers more budget room.
Kept the reporting client-safe by redacting account names while keeping campaign metrics visible.
Positioning
Before-after visuals, clean glass transformations, service-area targeting and homeowner trust signals matter.
Driveways, siding, patios and concrete need fast visual proof plus strong local offer testing.
Higher-ticket demand needs stronger qualifying questions, proof and careful follow-up.
Campaign proof
The June, July and August 2026 proof below is recreated directly from client-safe Meta Ads Manager captures with account identifiers redacted. The visible campaign context, lead counts and cost-per-lead figures are retained while client identity stays private.
Meta Ads Manager
| Campaign | Results | Cost / result | Delivery |
|---|---|---|---|
| Window Cleaning | ABO+ | 87 | $10.39 | Off |
| Window Cleaning | ABO+ | 26 | $17.42 | Off |
| Window Cleaning | ABO+ | 11 | $12.48 | Off |
Visible month total
124 visible leads
Visible average
$12.05 visible CPL
Meta Ads Manager
| Campaign | Results | Cost / result | Delivery |
|---|---|---|---|
| Window Cleaning | ABO+ | 60 | $9.76 | Off |
| Window Cleaning | ABO+ | 46 | $14.61 | Off |
Visible month total
157 visible leads
Visible average
$14.07 visible CPL
Meta Ads Manager
| Campaign | Results | Cost / result | Delivery |
|---|---|---|---|
| Window Cleaning | ABO+ | 56 | $10.94 | Off |
| Window Cleaning | ABO+ | 26 | $12.32 | Off |
| Window Cleaning | ABO+ | 21 | $14.47 | Active |
Visible month total
167 visible leads
Visible average
$13.54 visible CPL
Independent client proof
The public client review confirms daily management and optimization across more than 35 window-cleaning and exterior-cleaning accounts, including performance troubleshooting, new strategy testing and scaling stronger approaches.
35+
ad accounts
★★★★★ 5.0
Evidence note: client and account names remain intentionally redacted. The values shown above are limited to the visible campaign proof saved with this case study and should not be read as portfolio-wide averages.
Related proof
Case study
A three-month Meta Ads case study covering window cleaning and pressure washing campaigns, visible CPL analysis, and monthly optimization decisions.
Read case study →Case study
Agency-side media buying proof for window cleaning, roof washing, pressure washing, holiday lighting, and exterior cleaning accounts at scale.
Read case study →Related blogs
Exterior cleaning growth cluster
Work with a specialist
I help exterior cleaning, window cleaning, roof washing, pressure washing, power washing, holiday lighting, and related home service companies build practical paid-media systems around qualified enquiries and booked jobs.