Multi-Location Veterinary Clinic
Texas · 3 Locations
Case Study · Veterinary / Local Services
From page 2 to #1 Maps — 180% more appointments
A 3-location veterinary clinic in Texas was relying on walk-ins with poor Google visibility and no conversion tracking. In 6 months, we built a per-location system that drove 180% more booked appointments at $18 CPA — with 2 of 3 locations ranking #1 on Google Maps.
0%
More Appointments
0/3
#1 Maps Ranking
$0
Cost Per Appointment
0%
New Patient Growth
The Challenge
Low visibility, no tracking, and reliance on walk-ins
With 3 locations across Texas, the clinic had inconsistent Google Business Profiles, sat on page 2-3 for most keywords, and had zero conversion tracking in place. Appointment bookings were low and there was no system to measure what was working — growth depended almost entirely on walk-in traffic.
Page 2-3 Google rankings
Invisible for high-intent searches across all locations
Zero conversion tracking
No way to measure which channels drove bookings
Inconsistent GBP listings
Duplicate profiles, wrong NAP data, missing services
The Strategy
Per-location strategy, not one-size-fits-all
Multi-Location Audit
Assessed each location's online presence individually. Found inconsistent NAP data, duplicate listings, and zero conversion tracking across all three.
Conversion Tracking Setup
Implemented call tracking, online booking form tracking, and appointment confirmation events. Built custom dashboards per location for transparent reporting.
Google Ads — High Intent Capture
Targeted keywords like "vet near me," "emergency vet [city]," and "pet vaccinations [area]." Created location-specific ad groups with unique landing pages per clinic.
Local SEO & GBP Optimization
Cleaned up all 3 Google Business Profiles. Added photos, updated services, responded to reviews, and posted weekly updates. Built local citations and backlinks.
Content & Review Strategy
Created blog content targeting long-tail veterinary keywords. Implemented a post-visit review request system that generated 60+ new reviews across locations.
Budget Allocation by Location
Analyzed per-location performance weekly. Shifted budget to the highest-performing location during ramp-up, then rebalanced as all three improved.
The Results
Before vs. after — the numbers speak
Before
After
Performance comparison
Monthly Appointments
Cost Per Appointment
New Patients / Month
Timeline
6 months from audit to 180% more appointments
Month 1
Audit, tracking setup, GBP cleanup, initial campaign launch
Month 2
First appointment data flowing, keyword refinement, review system active
Month 3
Location 1 hits #1 Google Maps, appointment bookings up 60%
Month 4
Location 2 reaches #1, all three locations generating steady leads
Month 5
SEO content ranking, organic appointments supplementing paid
Month 6
Full system — 180% more appointments, $18 CPA, 2/3 locations #1
Key Takeaway
Multi-location businesses need per-location strategies, not one-size-fits-all campaigns. By treating each clinic as its own market with its own keywords, ads, and GBP profile, we built a system where every location performs — not just the flagship.
Ureb Arif
Growth Marketing Consultant
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