Window Cleaning & Pressure Washing · Central Florida
From referrals to 3x lead volume
in 5 months
A local exterior cleaning company with zero online presence needed a predictable lead engine. Hyper-local paid ads, Google LSA, and service-area SEO pages built a system that delivers 120+ qualified leads every month at $23 CPL.
Timeline: 5 months · Industry: Home Services
0x
Lead Volume
$0
Average CPL
0
Google Reviews
0%
Revenue Growth
The Challenge
No online presence, no tracking, no predictability
This Central Florida exterior cleaning business had built a solid reputation through word of mouth, but growth had plateaued. Revenue swung wildly with the seasons — summers brought a steep drop in demand, and there was no system in place to fill the gap.
The business relied entirely on referrals, averaging around 40 leads per month with no way to scale. There was no website optimized for local search, no paid advertising, no review strategy, and no tracking or attribution to measure what was working.
With CPLs in the home services industry averaging $65 or more, the client needed a cost-effective strategy that could generate consistent leads year-round — not just during peak seasons.
The Strategy
Hyper-local ads, LSA, and SEO — layered for coverage
The plan was straightforward: show up everywhere homeowners in Central Florida look when they need exterior cleaning — and make it easy to book.
Local Market Mapping
Identified the top 15 zip codes by household income and home value. Prioritized areas with the highest density of owner-occupied homes.
Hyper-Local Meta Campaigns
Created zip-code-specific ad sets with localized messaging ("Serving [Neighborhood] homeowners since 2015"). Seasonal creative rotated monthly.
Google Local Service Ads
Set up and optimized Google LSA profile with verified license and insurance. Managed review generation to build trust signals.
Service-Area SEO Pages
Built 12 location-specific landing pages targeting "[service] + [city/neighborhood]" keywords. Optimized for local search intent.
Review Generation System
Implemented automated review request sequence post-service. Guided satisfied customers to Google with direct links.
Seasonal Budget Strategy
Increased spend during peak spring/fall seasons, maintained presence during summer with reduced budgets and maintenance-focused messaging.
The Results
Before vs. after — side by side
Before
Monthly Leads
40
Cost per Lead
$65+
Google Reviews
8
Monthly Revenue
$18K
After
Monthly Leads
120+
Cost per Lead
$23
Google Reviews
55
Monthly Revenue
$51K
Performance Comparison
The numbers, visualized
Monthly Leads
CPL
Monthly Revenue
Campaign Timeline
5 months from zero to 120+ leads
Month 1
Market mapping, tracking setup, LSA profile creation, initial Meta campaigns
Month 2
First leads coming in, SEO pages published, review system active
Month 3
LSA generating steady leads, CPL drops to $28, 15 new reviews
Month 4
SEO pages ranking, organic leads supplementing paid, lead volume doubles
Month 5
Full system running — 120+ leads/month, $23 avg CPL, 47 total reviews
Key Takeaway
Key Takeaway
“Local service businesses don't need complex marketing funnels. They need to show up where homeowners are already looking — and make it easy to say yes. A combination of hyper-local paid ads, Google LSA, and a systematic review strategy built a lead engine that works year-round.”
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