Case Study
Automotive Dealership · South Florida
67% Lower CPL
for a South Florida Dealership
How geo-targeted inventory ads and dynamic retargeting turned declining showroom traffic into 215 qualified leads per month and $1.2M in attributed revenue.
Lower CPL
$340 → $112
Qualified Leads/Mo
Up from 68
Attributed Revenue
Q1 total
Return on Ad Spend
ROAS
The Challenge
Competing Against Dealer Groups with 5x the Budget
This South Florida dealership was losing ground fast. Showroom traffic was declining, their cost per lead had climbed above $340, and they were competing against large dealer groups with massive budgets and established digital presences.
The Strategy
Smarter Targeting, Not Bigger Budgets
Instead of trying to outspend the competition, we focused on precision — geo-targeted ads, dynamic retargeting, and full attribution to double down on what actually drove showroom visits.
Market Analysis & Competitive Audit
Mapped the competitive landscape across South Florida. Identified gaps in competitor ad coverage and high-opportunity zip codes.
Geo-Targeted Inventory Campaigns
Built dynamic inventory ads synced with dealer management system. Targeted users within 25-mile radius by make, model, and price range interests.
Dynamic Retargeting
Retargeted website visitors with the specific vehicles they viewed. Created urgency with limited-time offers and real-time inventory counts.
Call Tracking & Attribution
Implemented call tracking across all campaigns. Every phone call, form submission, and showroom visit attributed to specific ads and keywords.
Google Business Profile Optimization
Optimized 3 GBP listings with updated inventory, photos, and review management. Built local search authority.
Creative Testing & Scaling
Tested 40+ ad variations across video, carousel, and single image. Scaled winning creatives and paused underperformers weekly.
The Results
Before vs. After — By the Numbers
Before
After
Performance Comparison
Cost Per Lead
Monthly Leads
Quarterly Revenue
Campaign Timeline
4 Months to Full Maturity
Month 1
Foundation
Audit, tracking setup, inventory feed integration, initial campaign launch.
Month 2
Retargeting Live
Dynamic retargeting live, first lead quality improvements visible.
Month 3
Scaling
GBP optimization complete, CPL drops below $150, scaling profitable campaigns.
Month 4
Full Maturity
215 leads/month, $1.2M attributed revenue, 67% CPL reduction achieved.
Key Takeaway
“You don't need the biggest budget to beat the big dealer groups. You need smarter targeting.”
By focusing on high-intent signals and geo-targeting down to the zip code level, we outperformed competitors spending 5x more on broad, untargeted campaigns. Precision beats volume every time.
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